Stella McCartney turns fashion show into green tech marketplace / Photo: JULIEN DE ROSA - AFP
NYSE - LSE
| RYCEF | 1.24% | 15.34 | $ | |
| BCC | -4.6% | 67.39 | $ | |
| CMSC | -0.38% | 23.66 | $ | |
| RBGPF | -3.95% | 76 | $ | |
| BTI | 2.47% | 52.486 | $ | |
| NGG | -0.47% | 74.9 | $ | |
| GSK | -1.07% | 46.365 | $ | |
| CMSD | 0% | 23.99 | $ | |
| SCS | -0.41% | 15.895 | $ | |
| RIO | -1.78% | 70.485 | $ | |
| JRI | -0.51% | 13.83 | $ | |
| VOD | -5.24% | 11.45 | $ | |
| RELX | -0.33% | 44.095 | $ | |
| BCE | -1.22% | 22.585 | $ | |
| BP | -0.33% | 35.015 | $ | |
| AZN | -0.83% | 81.725 | $ |
Stella McCartney turns fashion show into green tech marketplace
British designer Stella McCartney took over a Paris marketplace on Monday and turned it into a showcase for new greener textiles while honouring her rock star parents' time in 1970s band Wings.
Held in the shadow of the Eiffel Tower, it was designed as a "market where fruits are worn instead of eaten", according to the show notes.
Some 20 stalls lined up alongside the runway showed off "cruelty-free and conscious material innovations", including several types of vegan leather, organic cotton and a seaweed-based yarn grown from regenerative kelp.
Getting these new technologies off the ground has proved difficult, however.
McCartney backed a US start-up, Bolt Threads, that was considered a leader in mushroom-based leather, but it announced in July that it was halting production after failing to gather enough investment.
As for the clothes in her spring-summer 2024 collection, some were inspired by her parents -- Paul and Linda McCartney -- during their time on tour with Wings in the 1970s, including ruffled shirts and crystal-encrusted waistcoats.
It was a highly varied collection, with a relaxed but high-end take on jeans and croptops, a sumptuous cape over a casual white tank top, and a silk gown gathered in two billowing balloon shapes around the shoulders.
McCartney said 95 percent of the outfits were made from "responsible materials".
The A-list attendees included Hollywood stars Cate Blanchett, Robert Downey and Chris Rock.
"The eclectic, ageless collection blurs the lines between genders and generations -- reinterpreting pieces from Stella's archive as well as those she borrowed from her parents, and (that) her daughters now borrow from her," the press release said.
I.Godoy--GBA
